My idea is for a "metal" card like the Chase Sapphire Preferred/Reserve, Amazon Prime, Ritz etc. etc that Chase offers with the card #s on the back of the card instead of the front with a revamp of the points system.
My idea is two parts: 1) aesthetics 2) points accumulation & redemptions
1) I own two of the cards I just mentioned above and I always receive "wow!"s from people who haven't seen them before. I bank with BECU and consider you guys the best and it'd be great as a member/Boeing employee to be able to proudly display/use a BECU card and get "oohs and ahhs".
2) I wouldn't mind paying an annual fee (up to ~$95 to compete with sapphire preferred) for better point accumulation (eg. 3% cash back on all purchases, or 5% cash back on rotating categories, or tiered 3% on X; 2% on Y; 1% on all else) and better points redemption offers (2-2.5x value when redeeming through BECU for booking travel or something of the like). I know BECU and the "Big Four" banks have completely different interests and business models, but I think it'd be great if we can merge the "best practices" of a big corporate bank program with the better business practice of BECU.
I'd cancel all my other cards in a heartbeat if this card was available.