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How would it work?

No one knows what steps would be needed. Education in marketing would have to be huge. If they need to secure prior to finding car or not.
3 Comments
BECU Employee
Status changed to: Under BECU Review

@Webler- Thanks for the call out about education, what other specific questions do you think should be addressed in the marketing and communication to ensure members understand and are comfortable with the service? Cheers, KristinA

BECU Employee
Status changed to: In Development

@Webler- We totally agree! We plan to educate through our marketing and communication to highlight the upfront details and benefits of the program. Check back for details as we look to launch this new program! Cheers, KristinA 

BECU Employee
Status changed to: Idea Built

@Webler- Thanks for sharing your insight, you can check out a sneak peek of the new program here. Cheers, KristinA